Graphs and charts.
The colourful graphs and charts are informative and easy to read providing immediate visual data which were systematically coloured per sector. These were designed as an element of a B2B report to be used as a sales tool. The report was divided and categorised by market sector, for example: superstores, neighbourhood shops, petrol stations and bars, pubs and clubs. A typographic hierarchy was devised including; large headings, pull out quotes and headers and footers, these sat alongside the charts and graphs and large lifestyle photographs