Mobile social marketing?
I recently did talk at Print to the People, it is an artist led, social enterprise dedicated to the production and promotion of traditional printmaking processes, established in 2009. they are based in central Norwich, the talk was on how to run my social marketing from a phone, and some of the tools and tricks I use on a regularly basis, a great group of people that I hope found what I was talking about helpful.
Maybe you’re asking, “how can I run my social marketing from a phone”? Owning a business, you’re constantly on the go and don’t always have access to Wi-Fi on your laptop, but you need to find a way to get work done. Maybe the following will be of help.
Over the last few years I have become quite adept in the world of mobile & web, and how to use each effectively, by using some web services, such as auto post previous blogs, and making sure they are Facebook Instant article ready, and Google AMP compliant.
So how can you run your social marketing from your phone? I will go over the apps I use on a regular basis, and some web services that can just run in the background, and work for you.
Steller is partially good bringing longform storytelling to social media even on a mobile phone, Steller has been working directly with Facebook, and has fully fledged integration with the world’s largest social network that allows Steller stories to live as a Facebook native content format. The benefits are that stories load instantly, videos auto play, and users have more opportunities for engagement, creating greater social lift for user stories.
In the last few years, many marketers have favoured short, bite-sized pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens with 140 character limits. However, recent studies have shown the opposite; long-form content is the comeback queen. More specifically, it is non-fiction long-form storytelling that’s really of the moment right now. From long-form pieces posted on medium.com, to serial podcasts (like Serial) and to documentaries made by Vice, people want stories that they can read, listen to, and watch.
Instagram Multiple Images & Video Posts now live
Instagram’s new format of posts that allows users to display multiple images and videos. Sound familiar? It’s the exact design of carousel ads, but it would is now available for use to all users as regular posts, great for telling a story!
I also use Buffer, it’s is a scheduling tool, allowing you to quickly and easily share posts to your social media profiles. You’re able to schedule all your posts in advance and then Buffer will send them out automatically according to the posting schedule you put in place. Buffer also provides analytics, allowing you to track engagement and interactions on the posts you’ve shared, which means you can see how your content is performing and which resonates most with your audiences.
Some of the other apps I use:
- Facebook official
- Twitter official
- Facebook pages
- Photos App
- Lightroom Desktop/Mobile – photo editing
- Photoshop Desktop/Mobile – photo editing and refinement
- VSCO Cam – Mobile Photo refinement
- Pixelmator – Mobile photo editing and refinement
- Adobe Spark Post
- iMovie – video editing
- LumaFX – rotate video that shows up the wrong orientation
Other social apps
- Buffer – full service social suite
- Post previous news items at regular intervals
- All pages have featured images so when sharing to FB to Twitter, they just look great!
If you want to find out more, contact me, let’s meet up, and see how I can help you!
- Posted by Platform Ticket
- On February 25, 2017