Branding and guidelines
A branding project (excluding the logo) that produced a strong and consistent brand look and feel that was flexible for all applications including; stationery, literature, Microsoft Office Word documents and PowerPoint presentations, advertisements, posters and roll-ups, event collateral, vehicles and signage.
A colour palette was developed using the Metso green and orange from the logo mark as the primary colours and three additional greens, oranges and greys formed the secondary colour palette. The ‘Symbol Curves’ from the Metso logo were applied across many elements. The shape (usable section of the graphic mark), colour options and effect variants (solid colour, keylines, transparent overlay and inset images) were established.
These variants were designed and applied across the collateral depending on their category, form, function and use and comprehensive guidelines were produced.
- Branding and guidelines