Branding, CD, website and WordPress userguide.
The logo mark was created using the Tommy Justice signature jump, this identity needed to work on albums, posters, signage, the website and merchandise. The type was customised so that it was solid and strong, producing a ‘block’ shape. The bronze effect with a black background was decided on for the core logo mark providing depth and a feel of movement within the logo. The form is flexible in terms of using the full logo or just the ‘TJ jumping man’ symbol.
The CD was designed using the black and bronze effect from the identity, a typestyle and image style were created. The front cover and disc are simply the logo mark and album title. The lyrics were added to the booklet. The images converted to a black and bronze duotone, blending into the black background were used to populate the booklet.
The brand look and feel was continued in the website design. The black top banner containing the bronze logo mark and blended action shot image became the signature of Tommy Justice. Strong San Serif type was used for the menu bar and headings retaining strength and boldness of the brand and the artist. The bronze effect background continues the theme whilst being individual to the brand. A secondary colour palette was devised consisting of warm natural colours darkening to a deep chocolate brown. All additional photographs in the gallery and bio sections are black and white, giving a rawness to the photographs.
A step by step WordPress user guide was created enable the client to update the website.