Remove the Spam from your Google Analytics
Spam in Google Analytics is a headache for many of the users, and you might not even know you have it! Some people are getting upset as they think Google is not doing anything about it, which they are, as many sites rely on their analytics to track the performance of their business and marketing campaigns, to make important decisions. regrettably, all the spam they receive makes that hard to do!
But as irritating as it is, you can stop most of it if you have the time. It is not sufficient to just install the tracking code and let it run, your analytics needs some work to make it perform as you expect, otherwise, not only the spam will corrupt your data, but also bots, internal hits, misconfigurations, and other sources of junk traffic.
There are several myths about how to manage the spam. Some will only waste your time, while others may confuse matters even more, so if you’ve made any of the error below, undo the modifications if possible.
- Don’t create
simple exclude filtersfor each spammer. This is remarkably inefficient and can become messy.
- Don’t use the referral exclusion list for spam; it will just complicate the issue even more!
- Don’t use server-side solutions for Ghost Spam they won’t have any effect (WordPress plugins, .htacess, etc.)
- Don’t worry about the spam harming your SEO or Rankings. (1) there are no real backlinks to your site and (2) Google doesn’t use data from Analytics.
Contact us to help protect your data by correctly configure your views to protect your data from possible misconfigurations, stop the junk traffic by also creating efficient filters to block, Ghost and Crawler Spam, Bots and Internal traffic!
- Posted by Platform Ticket
- On November 25, 2016